WVU After Dark

Digital Ads

Sale price Price $19.85 Regular price

The Short:

If you want your business to make more money, ads are a good way to make that happen. We are very good at digital advertisements. Like really good. Let us run them for you, we know how to get results.

The Long:

Digital Ads can be used to reach new customers, increase the frequency of your existing customers, or make them spend more. All of this translates into increased revenue for your business.

We value being practitioners in every ad platform we oversee, meaning we don't sell ads on a platform we don't feel we have mastered. We will ensure your ads get delivered to the right people, on the right platform, at the right time.

Why Digital Ads and not Print Ads?
For a few reasons:
  1. Because Digital Ads are grossly underpriced (We elaborate on this below. This is KEY)
  2. People's attention isn't on print flyers or newspapers, but rather on their phones.
  3. Over 50% of the time spent on a phone is spent on social media (where we run our ads). This is an average of the ENTIRE smartphone owning population, the numbers are even more dramatic on younger age groups.
  4. Digital Ads can be targeted with an incredible level of detail. Location, spending habits, behavior, age, interests, education, political views...Facebook gets attacked for privacy issues for a reason.
  5. With Digital Ads you have the ability to measure live performance, so if an ad isn't performing well, you can shut it down a few cents into your ad spend.
  6. You can run an ad on Facebook, Instagram or on any app that has ads, and reach 1000 people, all with just a $5 ad spend
A word on under-priced attention: Buying a print ad at your local newspaper or a magazine will cost you about 8 times circulation. If 1000 people buy the news paper and they charge $10CPM (Cost per Mille/thousand), this means they will charge you $80 for your ad. Their logic being the original buyer will leave the newspaper on a bus or somewhere, and someone else will see it, pick it up, and turn to the page where your ad is. With digital Ads CPM is generally about $10 if it is well targeted (though we've ran many ads at around $5 CPM).

So not only are Digital Ads cheaper, they are also more effective which equals higher returns on your advertising dollars; that is always our goal.

 

If you have any questions feel free to e-mail us at Contact@WVUAfterDark.com

 

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